FAQs
Why did you stop selling the Glass and Thermal models?
Over time, we heard a clear message from customers: they wanted cleaner materials and more plastic-free options. That feedback led to the development of THE BREWER - Plastic-Free and ultimately helped shape the future direction of SimplyGoodCoffee®.
The more we listen to customers — and the more we research materials, wellness, and consumer preferences — the clearer it has become that plastic-free products represent a healthier, more mindful direction for the future. As demand for plastic-free products continued to grow, we made the decision to dedicate our efforts entirely to plastic-free appliances beginning in 2026. This allows us to focus on the products customers are asking for most and lead the effort to provide better alternatives for consumers.
We continue to support existing Glass and Thermal customers with replacement parts, accessories, warranty support, and customer service.
How does the Bloom setting work?
SimplyGoodCoffee® brewers have a single setting option: Bloom. You simply switch it ON (up position) and it will work for every brew from then on. There is no need to toggle the switch. The brewer will saturate the ground coffee in the brew basket and automatically pause the water flow for the proper amount of time, so the trapped gases are released from the freshly ground coffee. This enables the rest of the brew cycle to extract properly, because expelling the natural gas from the freshly ground coffee allows the water to soak into the coffee thoroughly for better extraction. You’ll taste less bitterness and a fuller, rounder flavor from the coffee. Allowing the coffee to bloom is a popular technique for the pour-over method of hand-preparing coffee with a kettle.
Are the parts dishwasher safe?
The removable parts are dishwasher safe and designed to be easily removed for this purpose. Do not place the brewer in the dishwasher, and do not submerge the brewer in water to clean.
Where is SimplyGoodCoffee® located?
Our main office and mailing address is 100 N Howard St #6315
Spokane, WA 99201. Please contact us prior to visiting.
Where is your shipping facility?
Products ship the same day the order is placed, from Los Angeles, California, USA.
Are replacement parts and accessories available?
Yes. Simply visit our website to purchase Parts & Accessories or contact brew@SimplyGoodCoffee.com for assistance.
How long is the warranty?
We offer a 100% satisfaction guarantee with refunds available for 30 days from purchase, and a 2-year warranty for quality workmanship and defects. We also offer a 5-year replacement warranty as part of our Coffee Quality Assurance Program. You can find details here.
Where are the SimplyGoodCoffee® products manufactured?
Manufacturing is done in China following strict work safety and product quality standards. The factories are selected based on strict requirements, including a long history of manufacturing home coffee makers and small appliances and a commitment to quality.
How many ounces are in a cup?
Home coffee brewing standards define 5 ounces as a cup/serving in North America. The maximum capacity of our models is now 40 ounces, or eight 5-ounce cups.
What size coffee filter do the SimplyGoodCoffee® makers use?
#4 cone-shaped filters, available at most grocery stores and easily found online. For the best fit and filtration, fold the filter along the bottom and side perforated seams.
Are the plastic parts BPA- and phthalate-free?
Yes.
What is the heating element made of?
On the original models (Glass and Thermal), our industry-leading 1,560-watt heater was used because of many decades and millions of hours of cycle/durability testing and a long in-use track record across many brands and models of high-quality home coffee makers worldwide. It is made primarily of cast, food-grade aluminum, with some steel and copper tubing and an efficient conventional element, and is considered an excellent modern design.
On the new Plastic-Free models, the heating element is stainless steel wherever water passes and is highly efficient at 1,250 watts. It was selected for its low-scaling design and its ability to reach 195°F–205°F very quickly and maintain that ideal brewing temperature range throughout the brew. It has many millions of hours of in-use history globally, so reliability and quality are assured.
Descaling / Cleaning
SimplyGoodCoffee® (as with all other quality home coffee makers) strongly recommends descaling your brewer around every 100 brews. This usually is a 15-minute task every 3 months or so. We recommend using our natural descaler products or a similar coffee machine descaling solution. Please note that descaler should not be confused with coffee machine cleaner, which does not remove mineral scale deposits. It is important to use descaler to avoid mineral deposit buildup, which can clog the brewer and affect its operation and the coffee taste. Descaler is designed to break down mineral buildup inside your coffee maker to ensure great coffee and consistent functionality. Follow the descaler manufacturer’s instructions for use. We do not recommend using vinegar, baking soda, or other household products to descale your coffee maker. Our descaler is included in the Coffee Quality Assurance Program deliveries every 3 months (in line with the descaling schedule) and is available in the Parts & Accessories section of the website.
Note: if your coffee maker is steaming more than usual or does not complete a full brewing cycle, it is time to descale.
Should I use hot or cold water to make coffee?
Cold, clean water is best. The quality of the water will affect the flavor and the operation of the brewer.
How do I report a product issue?
Please email us at brew@SimplyGoodCoffee.com.
Why is my coffee not as hot as usual?
This is a typical sign of mineral scale buildup. Please descale your coffee brewer or contact us at brew@SimplyGoodCoffee.com if the issue persists.
Why are there coffee grounds in my coffee cup?
This is likely the result of using coffee that is too finely ground or not folding the filters at the seams as recommended, which may cause the filter to fold and coffee grounds to spill over into the carafe.
Who is behind SimplyGoodCoffee®?
After more than 30 years in the specialty coffee industry and three years at the helm of Simply Good Coffee, our founder Laura Sommers, CEO since 2022, decided to retire in 2024. I, Dean Rotchin, joined as COO in 2022 and helped build Simply Good Coffee from the ground up. After just a few years in the industry, I realized I liked it so much and saw such potential that I took over as CEO. Since then, we’ve focused heavily on product innovation and embraced a customer-first approach. We introduced our new brew-into-Thermal Carafe model in 2024 and launched our Plastic-Free Brewer, the first of its kind in the marketplace, in 2025. One thing is for certain: our customers are passionate, knowledgeable, and know exactly what they want. We’ve built systems and processes to listen to the customer and involve them in developing new ideas and products. It is through this effort that we are delivering innovation and exceptional value to the consumer.
SCA approved?
The SimplyGoodCoffee® brewers meet or exceed the Specialty Coffee Association’s specifications, which are generally accepted to produce a quality cup of coffee. The SimplyGoodCoffee® brewers are designed and independently lab tested to meet water temperature, water-to-coffee ratio, brew time, and our own design parameters that ensure great coffee flavor. Independent lab methods and results can be found here.
What if I don’t like the brewer or the taste?
Simply return it for a full refund. Obtain a Return Authorization at brew@SimplyGoodCoffee.com or call toll-free at 877-355-5684.