THE SIMPLYGOODCOFFEE BREWER

THE BREWER - Plastic-free - (1st Gen)

Plastic-Free · User Guide · 8-Cup


$399.99 $479.99 Save $80

+ FREE SHIPPING

THE BREWER - Plastic-free - (1st Gen)
THE BREWER - Plastic-free - (1st Gen)
$479.99 $399.99Save $80
Shop the Programmable →
Free Shipping
5-Year Warranty
30-Day Returns

Product Details

BREWS COFFEE WITH ROUND, RICH FLAVOR, AND NO BITTERNESS EVERY TIME!

  • No plastic OR aluminum touches water
  • Brews up to 8 cups in just 6 minutes (quicker for less)
  • Simple one button operation delivers the taste you want
  • "Bloom" feature creates that delicious pour-over flavor
  • Steady brew temperature for optimal extraction at 195-205F
  • Compact design doesn't take up counter space
  • Removable dishwasher-safe parts means easy clean-up
  • New stainless-steel boiler

Full Specs

  • Dimensions: 14" L x 8" W x 15" H
  • Weight: 10.5 lbs
  • Capacity: 8 cups / 40 ounces
  • Rated Power: 1540 Watts
  • Boiler: Stainless steel
  • Brewing Temperature: 195–205°F for optimal extraction
  • Brew Path: 100% plastic-free — no plastic or aluminum contacts water or coffee
  • Reservoir: Borosilicate glass
  • Flow Path: Stainless steel
  • Seals: Medical-grade silicone
  • Filter Basket: Stainless steel, compatible with #4 cone filters
  • Bloom: Automatic bloom for pour-over flavor
  • Carafe: Borosilicate glass
  • Dishwasher-Safe: Removable parts are dishwasher safe

What's in the Box

  • Brewer (no plastic or aluminum contacts water or coffee)
  • Automatic bloom switch
  • Water tank lid
  • Showerhead
  • Filter basket
  • Filter basket lid
  • Borosilicate glass carafe
  • Borosilicate glass water reservoir
  • Carafe lid with mixing tube
  • User manual
  • Stainless steel coffee scoop
  • #4 natural paper filters (1-month supply)
  • 5-year warranty documentation

Warranty

Industry-leading 5-year replacement warranty
Simply Good Coffee, Inc. (SGC) warrants that your brewer will be free of defects in materials or workmanship under normal home use for five years from the date of purchase.

See full warranty here.

Shipping & Returns

Pre-order Shipping
Pre-orders ship in the order they are received on a first-come, first-served basis. The delivery date provided at purchase is an ETA and may change as the unit is in development or early production.

Standard Shipping
Orders ship from Los Angeles on the day they are placed when received before 2 p.m. ET on normal business days. Holidays and weekends not guaranteed. Regular and Express shipping available. Regular shipping: normally 4–7 days in the continental USA.

Return Policy
30-day satisfaction guarantee. If not happy with the coffee flavor or the quality of the brewer, return for a full refund of the purchase price within 30 days of delivery.

100,000+ Homes Trust SimplyGoodCoffee™

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Coffee Lovers Trust SimplyGoodCoffee™

5
528
4
55
3
13
2
6
1
18
4.7
Based on 620 reviews

Customers say

✨ AI-generated from customer reviews.

THE BREWER - Plastic-free brews rich-flavored coffee without bitterness, using no plastic or aluminum. It brews up to 8 cups quickly, has a steady temperature for optimal extraction, and is easy to clean. Its compact design and one-button operation make it convenient for any kitchen.

More Reviews From Real Customers

Overall rating: 4.762171 / 5 from 2506 reviews.

AI Generated Review Summary

THE BREWER - Plastic-free brews rich-flavored coffee without bitterness, using no plastic or aluminum. It brews up to 8 cups quickly, has a steady temperature for optimal extraction, and is easy to clean. Its compact design and one-button operation make it convenient for any kitchen.

Summary topics

  • Coffee Flavor (74%): A substantial number of customers loved the coffee maker, praising its delicious taste and small footprint on the counter.
  • Brewer Ease of Use (27%): A significant amount of customers expressed satisfaction with the brewer, praising its ease of use and lack of plastic.

Review topics: [].

Review highlights

  • "I love there is no plastics touching the coffee!" — SHARI
  • "High quality materials (plastic free), easy to use, and it makes a great cup of coffee!" — Nick V.
  • "Beautful, small footprint on the counter + delicious hot coffee!!!" — Cass

Reviews

Good old school coffee maker.

"I am very happy with this coffee machine, it is made very well and it really brews an excellent cup of coffee. And it is no problem just brewing a single cup of coffee when I want it. Espresso roast is no problem. I trashed the unhealthy Keurig machine. I added a suction cup hanger and drilled a hole in the scoops handle to hang it on the side of the coffee machine for convenience. I am so glad I bought this coffee machine! By the way I added the sticker."

— Craig K. (5/5)

so very simple brewer that

"so very simple brewer that gives the best flavor of coffee at the right temp!! My wife and I was visiting one of our friends and he stopped in the kitchen to show us 'the best coffee brewer he's ever owned. We took his word and purchased one the next day, now we can say the best brewer we've ever owned!"

— Dwayne L. (5/5)

Must have!

"Blown away at the difference in taste of my coffee using this brewer. Coffee taste so good, better than I knew possible. The temperature is plenty hhot enough. I love that it is glass and stainless and no plastic. Its pricey but worth the investment. (Not sure why the numbers are blurred in the photo, they arent that way on the display)."

— Angela L. (5/5)

No plastic!

"I’m thrilled that my coffee doesn’t taste like plastic. The taste is outstanding. My only complaint is the pot is too small. 10-12 cups would be much better. I like that the entire machine is small and slender. It takes up less counter space. I can actually smell the coffee brewing. It’s been years since I have really experienced the smell of brewing coffee."

— Susan P. (5/5)

Excellent Coffee!

"From the first pot, just perfectly brewed coffee with superior taste. My wife and I both agreed it’s the best maker we’ve ever owned. May need another one for another location!"

— Peter H. (5/5)

Loving it so far

"I spend a good amount of money per month for a subscription to Hawaiian, fresh roasted coffee. As a result, I was willing to pay more for a quality coffee maker devoid of any plastic surfaces, touching hot water in anyway. After about a month now with the new SimplyGood coffee maker, it’s clear to me that not only is this a healthier option, but the coffee actually taste better since I’m convinced our previous drip coffee maker that has plastic tainted the flavor. It’s not only well-made, but very stylish and a nice addition to our chef’s kitchen. This was not cheap by any means, but worth every penny in retrospect."

— Timothy J. (5/5)

"Product was packed very well, so no damage. I read thoroughly the instructions on install and use. I switched from using a Moccamaster because of internal plastics. However, the coffee doesn’t taste as well and when brewing, coffee splashes and sometimes doesn’t make it into the glass carafe. I make sure the cone “clicks” in place. I’m disappointed and so is my husband."

— Angelyn (3/5)

Excellent taste!

"So far we are enjoying the brewer and the quality of coffee. I like the glass reservoir and carafe. We are disappointed with the plastic lid covering the reservoir, it is flimsy and has gaps, does not fit as well as it should for a machine at this price point. I recommend adding a metal one that is more precise."

— Scott S. (4/5)

Great Brew - Simple To Use

"This machine is a masterclass in purposeful engineering. It effortlessly eliminates plastic, automates the perfect bloom cycle, and takes all the headache out of cleanup. For anyone wanting specialty-café quality at home with absolute ease, it is worth every penny."

— Bill G. (5/5)

Significantly better coffee with great customer service

"Saw this on Instagram and decided to purchase after our current coffee maker starting showing it's age. I'm not terribly worried about micro plastics, but I do know that pour over style coffee using a glass vessel makes great coffee, way better than any machine. This unit brings automatic convenience with the great taste of pour over style coffee. Customer service is great too. Reached out with an issue and they corrected it promptly. So far, would recommend the purchase."

— Jeff S. (5/5)

Q&A

As Featured In

Men's HealthVanity FairBarista MagazineDaily Coffee NewsCoffee CompanionBob VillaThe Strategist

What Our Customers Say

"Super easy to use, easy to clean, and the bloom function is life-changing!"
Jessica R.Verified Buyer
"This is my coffee maker for the next 30 years."
Bob L.Verified Buyer
"All the flavor and richness of a nice pour over without having to babysit the process."
Michelle T.Verified Buyer

Built to Last

See every component that makes the brewer plastic-free.

12 Components. Zero Plastic. Zero Aluminum.

Every surface your water and coffee contacts is intentionally made from stainless steel, glass, or medical-grade silicone - flavor stays pure and materials stay clean over time.

Specs & Features

Every Detail Designed With Intent

Borosilicate Glass Water Reservoir

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The 8-cup reservoir is lab-grade borosilicate glass. No plastic lining, no BPA — water sits in pure glass from fill to brew. Won't leach chemicals, crack under heat, or alter the taste of your coffee.

Stainless Steel Filter Basket

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304 stainless steel — non-reactive, flavor-neutral, and built to outlast the machine. Fits standard #4 paper or reusable metal filters.

SCA-Certified Brew Temperature

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Maintains 195°–205°F through the full brew cycle. Tested and certified to the Specialty Coffee Association's Golden Cup standard.

Bloom Pre-Infusion Cycle

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Before the main brew, the machine pulses water for 30 seconds to pre-wet and degas grounds — enabling more even, flavorful extraction.

Stainless Steel Showerhead

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Water disperses evenly across the full filter bed through a precision-milled stainless showerhead — no dry spots, no channeling.

Replacement Parts Available

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Every component — carafe, showerhead, filter basket, seal kit — is available as a replacement part. Built for decades, not just years.

How We Compare

The only home drip brewer with a 100% plastic-free brew path.

Our PickTHE BREWER Plastic-Free THE BREWER Programmable Technivorm Moccamaster OXO Brew 8-Cup BUNN VP-17SS Ratio Eight Breville Precision Bonavita Enthusiast Cuisinart Pure Precision Aarke
Plastic-Free Brew Path Yes (commercial)
Ease of Use Very EasyVery EasyModerateEasy / ModerateModerateEasyComplexModerateModerateEasy
Auto Bloom Auto BloomAuto Bloom
Build Materials Glass + StainlessGlass + StainlessPlastic + MetalPlastic + StainlessStainlessPlastic + MetalPlastic + StainlessPlastic + MetalPlastic HeavyPlastic + Metal
Price $479.99$399.99$519.99$469.99$359 $229 $500 $800 $300 $230 $180 $400
Technical Specifications

The Full Picture

Every detail, measured and documented.

Dimensions 14″ L × 8″ W × 15″ H
Weight 10.5 lbs
Wattage 1,540W
Brew Capacity 8 cups (40 oz)
Brew Time ~6 minutes (full pot)
Carafe Material Borosilicate Glass
Brew Path Material 304 Stainless Steel
Cord Length 36 inches
Color Options Matte Black, Stainless
Warranty 5 Years — industry-leading replacement warranty
Quality standards SCA, ECBC, Gold Cup quality coffee
Filter Type Standard #4 Cone-shaped
Product dimensions
Questions & Answers

Everything You Need to Choose Better Coffee

What matters — explained simply.

Is the brew path really 100% plastic-free?

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Yes — completely. Every surface your water (cold and hot) or coffee touches is either 304 stainless steel, medical silicone, or borosilicate glass. No plastic. No aluminum. No compromises. Just clean materials for clean coffee.

SCA, ECBC, Gold Cup coffee?

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Built to meet the standards that matter. Precise temperature, proper saturation, correct contact time, and full extraction — engineered to deliver the same performance that excellence in coffee brewing standards requires.

What filters does it use?

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The easiest-to-find shape and size. Designed for standard #4 cone-shaped coffee filters, which are widely available in most grocery stores and online. If you prefer reusable metal mesh, those in #4 cone-shape work well too.

What if I don't love it?

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You're covered. If it's not right for you, we'll make it right. Love it — or we'll take it back. Simple as that.

Can I replace individual parts?

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Yes — detachable parts such as lids, carafes, and the showerhead are available as replacements. Key components are detachable and replaceable, so your brewer stays in service even if something breaks.

What's the difference vs. the Original Model?

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Same purity. Added convenience. You can wake up to a fresh cup without even flipping the switch. The Programmable model adds an easy-to-use timer — without changing what matters: a completely plastic-free brew path and excellent coffee flavor. Customers demanded programmability, so we delivered.

Ready to Make the Switch?

Your Best Cup of Coffee Starts Here.

The Brewer is the only automatic drip coffee maker with a fully plastic-free brew path. Join over 40,000 coffee lovers who've already made the switch to clean, pure coffee.

$399.99$479.99Save $80Includes free shipping + 5-year warranty
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