Let’s get you brewing great coffee at home.
Or
Explore Our Partner Program
THE SIMPLYGOODCOFFEE BREWER
Plastic-Free · User Guide · 8-Cup
+ FREE SHIPPING
Couldn't load pickup availability
Product Details
BREWS COFFEE WITH ROUND, RICH FLAVOR, AND NO BITTERNESS EVERY TIME!
New stainless-steel boiler
Full Specs
What's in the Box
Warranty
Industry-leading 5-year replacement warranty
Simply Good Coffee, Inc. (SGC) warrants that your brewer will be free of defects in materials or workmanship under normal home use for five years from the date of purchase.
See full warranty here.
Shipping & Returns
Pre-order Shipping
Pre-orders ship in the order they are received on a first-come, first-served basis. The delivery date provided at purchase is an ETA and may change as the unit is in development or early production.
Standard Shipping
Orders ship from Los Angeles on the day they are placed when received before 2 p.m. ET on normal business days. Holidays and weekends not guaranteed. Regular and Express shipping available. Regular shipping: normally 4–7 days in the continental USA.
Return Policy
30-day satisfaction guarantee. If not happy with the coffee flavor or the quality of the brewer, return for a full refund of the purchase price within 30 days of delivery.
THE BREWER - Plastic-free brews rich-flavored coffee without bitterness, using no plastic or aluminum. It brews up to 8 cups quickly, has a steady temperature for optimal extraction, and is easy to clean. Its compact design and one-button operation make it convenient for any kitchen.
Overall rating: 4.7859297 / 5 from 1990 reviews.
THE BREWER - Plastic-free brews rich-flavored coffee without bitterness, using no plastic or aluminum. It brews up to 8 cups quickly, has a steady temperature for optimal extraction, and is easy to clean. Its compact design and one-button operation make it convenient for any kitchen.
Review topics: [].
"A rare amazing experience ordering from Simply Good Coffee. The product is so awesome. It makes a very good cup of coffee. Customer service was so good. Shipping was fast and done well. My only minor issue was the fragility of the coffee pot. I ordered a second one because I know the first one is going to break. However, this is a really good company. Really good."
"I owned a Jura for years then switched to the Aidan from Fellow last year. What a mistake! I immediately switched to Plastic-free SGC maker and alleluia. . . no digital BS or troubleshooting. SGC makes great clean coffee consistently and I particularly love the simplicity of the process. It's also very easy to wash. Highly recommended."
"We enjoy knowing we are no longer ingesting microplastics as we drink our morning coffees. The product seems to be made of top-grade materials. We are only concerned with the glass carafe and if we will have easy availability of getting a replacement one if we break it. Really like that the controls are so easy to use (Simple)."
"I’ve tried brewing my coffee so many different ways, but this brewer is incredible. I can make a large pot when we have company or just a few cups for me during the day. It’s fast, brews thoroughly, and even better there’s no plastic in the brew path so I know my coffee is as healthy as it can be. Do yourself a favor and ditch those plastic pods and switch to this brewer."
"Ordered yesterday, came today with over night delivery fee! Amazing! Best cup of coffee I’ve ever had in my life. No lies! Soooo smooth and not bitter. Med ground whole beans. Still dark and rich! I like my coffee rich. This fits the bill. Brews fast. 5-6min. Bloom and all! I highly recommend this item. I even bought the plastic free grinder. Im a coffee snob and I’m sold."
"I have been very pleased with my Simply Good coffee brewer. It has a nice footprint on the kitchen counter and has a substantial and quality feel to it. I have been using the bloom function and the resulting coffee has been very smooth and full-favored. Both friends and family members have complimented the taste of the coffee and the look of the brewer. It is easy to clean the filter basket and carafe and I appreciate that no hot water or coffee touches any plastic parts during the brewing process. I plan to order one for my parents as a Christmas gift."
"I normally don’t like hot beverages in stainless steel so the taste for me took some getting used to. I love the tactile feedback from the on button how that it bounces back along with the indicator light. The simplicity of design is so welcoming. Brews fast (from switching on to last drop in carafe is less than 3 min) albeit I only make 16oz of coffee at a time. I rinse parts after every brew. Takes a very short time to rinse filter holder and carafe. Do take care to be gentle with carafe as it is quite thin glass. Matching itself is Built very well and should last several decades. Now to buy cleaner to protect and make investment last. Thank you for designing this and putting it to market. I appreciate the transparency and genuine concern for a product that helps us consume less plastic and more caffeine!"
"I love the concept of no plastic. I wasn’t expecting it to be the best cup of coffee I’ve made. I have done press, pour over. All very great tasting. I figured I would have to take a hit in flavor, but turns out it’s better. The bloom feature is terrific and no bitterness at all. Thank you."
"It is a unique design and is easy to use and clean. It’s taking some getting used to from the k-cup brewer I had but a bit of old school thinking helps. If I had one concern it would be the glass carafe. Perhaps stainless steel would have been safer. Also price is a bit steep. For that amount it should be made in America. Maybe one day it will be."
"So glad I switched from our old coffee maker! It was plastic, cleaning was getting harder and harder due to the scaling and the amount of plastic pieces that kept breaking. This was easy to set up and is a high quality item. The coffee tastes better and looking forward to years of use"
"Super easy to use, easy to clean, and the bloom function is life-changing!"
"This is my coffee maker for the next 30 years."
"All the flavor and richness of a nice pour over without having to babysit the process."
See every component that makes the brewer plastic-free.
Every surface your water and coffee contacts is intentionally made from stainless steel, glass, or medical-grade silicone - flavor stays pure and materials stay clean over time.
12 Components, Zero Plastic
304 Stainless Steel: 304 Stainless Steel. Built for Purity. Food-grade, corrosion-resistant, and non-porous - no flavor retention, no breakdown over time.
The removable 8-cup reservoir is lab-grade borosilicate glass. No plastic lining, no BPA — water sits in pure glass from fill to brew. Won't leach chemicals, crack under heat, or alter the taste of your coffee.
304 stainless steel — non-reactive, flavor-neutral, and built to outlast the machine. Fits standard #4 paper or reusable metal filters.
Maintains 195°–205°F through the full brew cycle. Tested and certified to the Specialty Coffee Association's Golden Cup standard.
Before the main brew, the machine pulses water for 30 seconds to pre-wet and degas grounds — enabling more even, flavorful extraction.
Water disperses evenly across the full filter bed through a precision-milled stainless showerhead — no dry spots, no channeling.
Every component — carafe, showerhead, filter basket, seal kit — is available as a replacement part. Built for decades, not just years.
The only home drip brewer with a 100% plastic-free brew path.
| Our PickTHE BREWER Plastic-Free | THE BREWER Programmable | Technivorm Moccamaster | OXO Brew 8-Cup | BUNN VP-17SS | Ratio Eight | Breville Precision | Bonavita Enthusiast | Cuisinart Pure Precision | Aarke | |
|---|---|---|---|---|---|---|---|---|---|---|
| Plastic-Free Brew Path | Yes (commercial) | |||||||||
| Ease of Use | Very Easy | Very Easy | Moderate | Easy / Moderate | Moderate | Easy | Complex | Moderate | Moderate | Easy |
| Auto Bloom | Auto Bloom | Auto Bloom | ||||||||
| Build Materials | Glass + Stainless | Glass + Stainless | Plastic + Metal | Plastic + Stainless | Stainless | Plastic + Metal | Plastic + Stainless | Plastic + Metal | Plastic Heavy | Plastic + Metal |
| Price | $359 | $229 | $500 | $800 | $300 | $230 | $180 | $400 |
Every detail, measured and documented.
| Dimensions | 14″ L × 8″ W × 15″ H |
|---|---|
| Weight | 10.5 lbs |
| Wattage | 1,540W |
| Brew Capacity | 8 cups (40 oz) |
| Brew Time | ~6 minutes (full pot) |
| Carafe Material | Borosilicate Glass |
| Brew Path Material | 304 Stainless Steel |
| Cord Length | 36 inches |
| Color Options | Matte Black, Stainless |
| Warranty | 5 Years — industry-leading replacement warranty |
| Quality standards | SCA, ECBC, Gold Cup quality coffee |
| Filter Type | Standard #4 Cone-shaped |
What matters — explained simply.
Yes — completely. Every surface your water (cold and hot) or coffee touches is either 304 stainless steel, medical silicone, or borosilicate glass. No plastic. No aluminum. No compromises. Just clean materials for clean coffee.
Built to meet the standards that matter. Precise temperature, proper saturation, correct contact time, and full extraction — engineered to deliver the same performance that excellence in coffee brewing standards requires.
The easiest-to-find shape and size. Designed for standard #4 cone-shaped coffee filters, which are widely available in most grocery stores and online. If you prefer reusable metal mesh, those in #4 cone-shape work well too.
You're covered. If it's not right for you, we'll make it right. Love it — or we'll take it back. Simple as that.
Yes — detachable parts such as lids, carafes, and the showerhead are available as replacements. Key components are detachable and replaceable, so your brewer stays in service even if something breaks.
Same purity. Added convenience. You can wake up to a fresh cup without even flipping the switch. The Programmable model adds an easy-to-use timer — without changing what matters: a completely plastic-free brew path and excellent coffee flavor. Customers demanded programmability, so we delivered.
The Brewer is the only automatic drip coffee maker with a fully plastic-free brew path. Join over 40,000 coffee lovers who've already made the switch to clean, pure coffee.
